Purpose:
To build artists name recognition. To sell books.
To gain exposure with known buyers. This commercially printed
color newsletter was created to target an international
market niche that many book artists find difficult and very expensive
to reach. Yet it is a very lucrative market of educated buyers
of the book arts. The
target market includes public and private artist books and special
collections, in public, museum, college, and university libraries.
While most of the mailings are in the US, there are a growing
number to Canada, and other counties such as the UK, France,
Germany, Ireland, Spain, New Zealand, Australia, Belgian, New
Zealand and South Africa.
This
newsletter gives the book artist a way to present their work
and their name to these buyers. And it gives the librarians
a fresh look at what is happening in the book arts world and
who the players are. This marketing piece is designed to promote
the work of the included artists, it is also designed to be
to be saved as a valuable reference and resource. Published
Spring and Fall, this
is a high quality printed newsletter that is free
to the target market. The artists share the cost. All
sales, invoicing and shipping is between the artist and
buyer.
What
artists need to submit:
A photo(s), more than one gives me better design
options and is greatly appreciated, of ONE book, however you
can include 2 views of the book, as an example see "The
House That Jack Built" on the front page in the May 06
issue. The photos should be a minimum of 300 ppi at an approximate
size of 4x5" in
a jpeg, tiff or Photoshop file. Send in email (sometimes very
big files don't come through) or on a CD. Or you can purchase a
double space to allow for larger photos and more text as in "Integration
of Structure and Content" in Spring 07 issue. Or to
show a different book.
The
text for the book should be a bit more that just straight information.
Write interesting text that so the reader can't wait to buy
your book. And don't forget to write an eye catching headline.
Use the past issues as a gauge as to how much to write. The
text can be sent within an email or an attached .txt or .doc
file. The less text, the bigger the photo and vice versa. You
will have the opportunity to proof the issue and make corrections
and minor text changes. Last minute changes involving major
layout changes will incur an extra charge.
The
Newsletter fee is only $235 for one space or $435 for a double
space. This fee covers the design, production, printing, and
the postage for the newsletters. You will get a few copies
for your files. Additional copies may be purchased for a minimal
charge of $20 per 100, plus $5 (US) postage. You might consider
doing a mailing to your non librarian prospects.
Time Line:
• Reservations can be made now until August
15th or until the newsletter is
full, the number of participants/ books is limited to only 16
max, so don't procrastinate!
• Payment
in US funds will be due by August 15th, by check, money order
or PayPal (add $7.00 for PayPal fee).
• Photos
and text will be due by September 15th. Proofing will be early
Octl. Mailing will be in Mid Oct.
• Mailing
address for payment and CD's is:
Jill Timm
1400
Central Ave. #107
Wenatchee,
WA 98801-1499 USA
I
reserve the right to reject books or photos that are not of
acceptable quality.
Jill
Timm --- jtimm(at) aol.com |
What
the artists say...
"Wanted you to know that the publication looks fantastic- you
did a great job. Thanks for including me.
Yesterday I received a request to purchase one of my books, Too
Much Sugar,
from a curator at the National Museum of Women in the Arts. She
saw my work in Artist Book News".
– Carolyn Shattuck
"I always look forward to participating
in Artist Book
News for three reasons:
1) Collectors have frequently purchased my books after
reading about them in Artist Book News.
2) I can't hope to personally visit all the libraries that receive
Artist Book News. This
publication allows me to reach a specific, dedicated
group of book lovers. It's an opportunity I can't
afford to overlook.
3) All of the books that are presented in Artist Book
News are of the highest quality and they are roduced by the finest
book artists currently working in the field. I am honored to have
my books presented alongside these well-crafted publications".
–Ed Hutchins
Librarians
are saying...
"Thanks – your
newsletter is great!"
–Robert Gore. Arts Library, UCLA
"I was recently sent a few
copies of the Artist Book News. It is a wonderful resource.
Thanks."
–Amanda Bowen,Harvard University
"Terrific, Jill"
–Judith Hoffberg,
Umbrella
"Beautiful, Jill!"
–
Judith Delgado
|
