To build artists name recognition. To sell books.
To gain exposure with known buyers. This commercially printed
color newsletter was created to target an international
market niche that many book artists find difficult and very expensive
to reach. Yet it is a very lucrative market of educated buyers
of the book arts. The
target market includes public and private artist books and special
collections, in public, museum, college, and university libraries.
While most of the mailings are in the US, there are a growing
number to Canada, and other counties such as the UK, France,
Germany, Ireland, Spain, New Zealand, Australia, Belgian and
newsletter gives the book artist a way to present their
work and their name to these buyers. And it gives the librarians
a fresh look at what is happening in the book arts world
and who the players are. This marketing piece
is designed to promote the work of the included artists,
it is also designed to be to be saved
as a valuable reference and resource. Published Spring
and Fall, this
is a high quality printed newsletter is free
to the target market.
is expected of the artists:
The work should be well constructed
and professionally presented. All sales, invoicing and shipping
is between the artist and buyer.
artists need to submit:
A photo(s), more than one gives me better design
options and is greatly appreciated, of ONE book, however you
can include 2 views of the book, as an example see "The
House That Jack Built" on the front page in the May 06
issue. The photos should be a minimum of 300 ppi at an approximate
size of 4x5" in
a jpeg, tiff or Photoshop file. Send in email (sometimes very
big files don't come through) or on a CD. Or you can purchase a
double space to allow for larger photos and more text as in "Integration
of Structure and Content" in Spring 07 issue. Or to
show a different book.
text for the book should be a bit more that just straight information.
Write interesting text that so the reader can't wait to buy
your book. And don't forget to write an eye catching headline.
Use the past issues as a gauge as to how much to write. The
text can be within an email or an attached .txt or .doc file.
The less text, the bigger the photo and vice versa. You will
have the opportunity to proof the issue and make corrections
and minor text changes. Last minute changes involving major
layout changes will incur an extra charge.
Newsletter fee is only $225. This fee covers the design, production,
printing, and the postage for the newsletters. You will get
a few copies for your files. Additional copies may be purchased
for a minimal charge of $20 per 100, plus $3.75 (US) postage.
You might consider doing a mailing to your non librarian prospects.
You may purchase a second or double space for
$200, either for an additional book, or to hold more
text and a lager image. An example of this is
in the Fall 06 issue on the inside spread at the top. The
book set "Nature's
up 2 spaces, or as
of Structure and Content" in Spring 07 issue.
• Reservations can be made now until August
15th or until the newsletter is
full, the number of participants/ books is limited to 16 max,
so don't procrastinate!
• Payment in US funds will
be due by August 15th, by check, money order or PayPal (add $7.00
for PayPal fee).
and text will be due by September 1st. Mailing will be in October.
address for payment and CD's is:
Central Ave. #107
WA 98801-1499 USA
Timm --- jtimm(at) aol.com